Ebook BookThe Commodification of Childhood The Children Clothing Industry and the Rise of the Child Consumer

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[Download.vmku] The Commodification of Childhood The Children Clothing Industry and the Rise of the Child Consumer

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In this revealing social history, Daniel Thomas Cook explores the roots of children’s consumer culture—and the commodification of childhood itself—by looking at the rise, growth, and segmentation of the children’s clothing industry. Cook describes how in the early twentieth century merchants, manufacturers, and advertisers of children’s clothing began to aim commercial messages at the child rather than the mother. Cook situates this fundamental shift in perspective within the broader transformation of the child into a legitimate, individualized, self-contained consumer.The Commodification of Childhood begins with the publication of the children’s wear industry’s first trade journal, The Infants’ Department, in 1917 and extends into the early 1960s, by which time the changes Cook chronicles were largely complete. Analyzing trade journals and other documentary sources, Cook shows how the industry created a market by developing and promulgating new understandings of the “nature,” needs, and motivations of the child consumer. He discusses various ways that discursive constructions of the consuming child were made material: in the creation of separate children’s clothing departments, in their segmentation and layout by age and gender gradations (such as infant, toddler, boys, girls, tweens, and teens), in merchants’ treatment of children as individuals on the retail floor, and in displays designed to appeal directly to children. Ultimately, The Commodification of Childhood provides a compelling argument that any consideration of “the child” must necessarily take into account how childhood came to be understood through, and structured by, a market idiom. Doctoral Dissertations Available from Proquest ... Submissions from 2014. Amoroso Jon William (2014) Reactive Probes for Manipulating Polyketide Synthases and Photoreactive Probes for Strained Alkyne Click Chemistry Veganism - Wikipedia Veganism is both the practice of abstaining from the use of animal products particularly in diet and an associated philosophy that rejects the commodity status of ... Comedies: Media Resources Center UCB - The Library ... Comedies: Media Resources Center UCB UC Berkeley ... Movies by Era: 1890-1919. 1920-1929. 1930-1939. 1940-1949. 1950-1959. 1960-1969. 1970-1979 Economics BA : Economics : ... : Study with us ... Course Overview; Economics BSc: You study a quantitative approach to economics including advanced statistics. You also develop advanced mathematical skills. Bikini - Wikipedia A bikini is a women's two-piece swimsuit with a bra top and separate bottom part which ranges from full pelvic coverage to a thong or G-string. The name was coined ... Essay Writing Service - EssayErudite.com Custom Writing ... We provide excellent essay writing service 24/7. Enjoy proficient essay writing and custom writing services provided by professional academic writers. Manta - The Place for Small Business It all starts with a Free Marketing Report. Did you get our message in the mail or hear about us on the radio? Just enter your email or the code from your postcard if ... Prof. TALLY KATZ-GERRO Edited Journal Special Issues Katz-Gerro Tally. 2015. Cultural Policy in International Perspective. Poetics 49. Halkier Bente Tally Katz-Gerro and Lydia Martens ... Male Youth Prostitution - Male Sex Workers: Part 1 A GLBTQ EDUCATION INTERNET RESOURCES. Male Youth Prostitution / Male Sex Workers Part 1: Continents / Countries (Part 2: History / Film / Books / General) Social Science Dictionary with a Durkheim bias Social Science Dictionary with a Durkheim bias linked to Andrew Roberts' Social Science History
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